The world watches YouTube: Announcing YouTube Brandcast at … – YouTube Official Blog

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Today, viewers want to shift seamlessly from creator-driven content to episodic TV, and from short-form to long-form. In this world of infinite choice and endless content, the world watches YouTube. From uploading a Short and interacting with their favorite creators, to watching a movie or tuning into a NFL Sunday Ticket game on the big screen, YouTube is the only place that has everything for everybody on any screen.
As the #1 streaming and mobile video platform, we’re increasingly partnering with advertisers who are eager to tap into the Shorts and streaming booms. So we’re excited to be together again at this year’s Upfronts, the annual marketplace for digital video and TV ad sales, to show advertisers why creator-driven platforms are winning the streaming wars.
YouTube Brandcast, our annual Upfront presentation, takes place on Wednesday, May 17th at 7:00 pm ET.
We’ll host YouTube Brandcast, our annual Upfront presentation, on Wednesday, May 17th at 7:00 pm ET at David Geffen Hall at Lincoln Center in New York. Doors open at 6:00 pm ET and will be followed by an after party. To help brands and agencies reach consumers in a multiformat world, YouTube will continue to have a presence at the IAB NewFronts this year with an event on Monday, May 1st at 9:30 am ET.
Creator-driven content is now an economy unto itself, cementing a new mainstream where story beats structure and relevance trumps all. Creators deliver on what people care about, capturing the hearts and minds of viewers today, as they fuel and shape pop culture.
Viewers of all ages — and particularly Gen Z — consistently say they value story and relevance over all other metrics, and YouTube represents the best opportunity for brands to connect and stay relevant. From awareness to action, only YouTube has the tools, creative solutions and measurement to drive better results than TV.
We’re looking forward to showing you the best of what YouTube can offer in New York later this year!
Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

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